Buying advertising can be an overwhelming and scary experience for some clients. They wonder if it will work, what media to buy, when, and most of all; which half of the advertising is working.
Blog advertising has the ability to calm most of these fears. First of all, it is relatively cheap in comparison to other forms of advertising. For a couple hundred dollars, clients can buy ad space in an environment where their target audience is known to be. They are presented with a list of sites that cater to their target market, places that their ideal audience goes in their free time, and has developed a relationship with the blogger. The rest of the process (who clicked on the ads, how often, how long did they stay at the new site, did it lead to a purchase) is available to the client to look at in a concrete form. There is no guessing at how many impressions the advertisement had, there are statistics showing how many visitors the hosting site had, how many of those visitors clicked on the advertisement, any element the client wishes to know can be laid out before them in numerical facts. Stephen Bach, creator of the Dude where’s my weapons? tee shirts, recounts his experience buying blog ads. He raves,
“The ad went live at the end of March, and within a few hours, not only were we getting hits, we were receiving actual on-line orders! The entire ad was a direct link to our site. Simply by clicking anywhere on the image or copy, the reader is immediately directed to http://www.dudewheres.com, by logging into blogads.com, we are able to track the number of page views, AND the number of ‘clicks’ (the number of readers who click on the link to our site.) In one week, over 650,000 people saw our ad, and over 6,600 visited the site (about a 1% ‘click-through’). Out of that 6,600, we sold to 2% in one week, all for a $300 investment. (Copeland, 2004)”
No comments:
Post a Comment