A Package!

When a company sends a blogger a product, they expect an open and honest review. A common myth about blog promotions is that the blogger will rip the product apart and create a negative association. This simply is not true if the appropriate product is given to the right blogger. Everyone enjoys getting free things and this is what a company can offer the blogger. In the following product review, Panty by Post sends blogger Zoeyjane of www.mommyismoody.com an example of what they offer customers when they sign up for their service. Her review is as follows… 

When Panty By Post offered to send me a sexy something in the mail to review, I was excited. I mean, come on, how exciting is it to get something naughty that wasn’t delivered by a potentially perverted UPS guy? Add to it the fact that underwears are my most favourite (and coveted) fashion staple and you’ve got me waiting by the mail box every morning with bated breath.

They send me these perfect-for-my-style bad boys:

Silky, lacy, sheer in the back, feminine and practically naked on the sides. I could walk down the street wearing these and mom jeans and still feel like my butt was the hottest thing, ever. These champagne panties made by Blush even got the good old single eyebrow raise from the volunteer.

The great thing about Panty by Post’s service is that what you get is a surprise.

When you sign up (or buy a subscription as a gift), you select your size and style, and then once a month for the duration of the subscription, there’s a surprise panty waiting in your mailbox in a super cute little box.

They have everyday and bridal collections, various cuts and colours and simple S-M-L sizes for you to choose from when you’re selecting either a 1, 2, 3, 6 or 12 month package.

From Panty by Post’s website:

We believe that beauty radiates from within. Like the first sip of your favourite glass of red wine or a particular song that connects you to a feeling, what we wear underneath speaks words on the surface. Let our panties tell your stories.

I want more! I want en entire collection of French panties. Size small, thank you. PS. My birthday is December 10th, if you really want an occasion to buy me something hot.

The review is simple, honest and directly tells the customer why this product is relevant to them. When the blogger outlines why the product is beneficial to them, the reader will also be able to see this point of view. The product becomes more personal, more of a friendly recommendation instead of one of a hundred different ads in a magazine. All for a much lower price then buying ad space in a newspaper, magazine, television or ambient.

For another example of a blogger receiving a package to review: Raymi gets a package from O.B. tampons.